CNHI News Service

Features

November 29, 2012

CARS: Toyota Avalon is for those young at heart

— Do you ever get tired of hearing about baby-boomers? From the radical 60s psychedelic movement to tie-dyed clothing and VW buses, they were out to change the world.

Well, they did, and now guess what? Those born between the mid 1940s to 1960s are older or getting there soon.

Since they are still a powerful demographic group, manufacturers are targeting the boomers for products, big and small. With a re-styled Avalon and all new hybrid, Toyota has unveiled a new set of wheels aimed at this crowd.

Mass marketing will soon target the 40 to 60-year-old Gen X consumer with the goal of moving the median age 10 years younger than the current 65 year-old buyer.

The Toyota flagship is not new to the market but the 2013 model is a complete makeover and boasts an all-American flavor. The Avalon was launched in 1995, replacing the aging Cressida. The new Avalon was designed in California, tweaked in plants in Michigan and is being built in Kentucky.

Now in its 4th generation, Avalon styling for 2013 shed its bland conservative look and has gone to a sleek front end with a lowered grille, narrowed headlamps with a slightly wider body and LED-laden tail lamps. It looks impressive.

Main competitors in the premium mid-sized sedan segment include the Chrysler 300, Ford Fusion and Hyundai Genesis and Azera.

The hybrid four-cylinder gas engine and pair of electric motors produce a combined 200 horsepower through a continuously variable transmission with front wheel drive. The cost of newer hybrid technology has also been lowered to less than half of its original $5,000 price tag years ago, another good reason to consider going green.

Avalon hybrid models are available in XLE Premium, XLE Touring and Limited with base prices ranging from $35,555 to $41,400 respectively, each nicely equipped.

Text Only
Features
  • Darth Vader is polling higher than all potential 2016 presidential candidates

    On the other hand, with a net favorability of -8, Jar Jar is considerably more popular than the U.S. Congress, which currently enjoys a net favorability rating of -65.

    July 23, 2014

  • Sparring justices find little disagreement at the opera

    Justice Ruth Bader Ginsburg revealed a different view of U.S. Supreme Court on Saturday when she described about her passion for opera, one she shares with Justice Antonin Scalia.

    July 21, 2014

  • 130408_NT_BEA_good kids We're raising a generation of timid kids

    A week ago, a woman was charged with leaving her child in the car while she went into a store. Her 11-year-old child. This week, a woman was arrested for allowing her 9-year-old daughter to go to the park alone. Which raises just one question: America, what the heck is wrong with you?

    July 17, 2014 1 Photo

  • 25 hidden secrets in "Weird Al's" "Word Crimes" video

    Yankovic's 14th album was released this week, and it warms my heart containers that he's kept up his geeky brand of humor for so long. While he has written so many incredible songs, none have spoken to my love of proper grammar.
    Until "Word Crimes."

    July 16, 2014

  • ent_taylorswift.jpg There's less good music now — here's why

    Taylor Swift, the seven-time Grammy winner, is known for her articulate lyrics, so there was nothing surprising about her writing a long column for The Wall Street Journal about the future of the music industry. Yet there's reason to doubt the optimism of what she had to say.

    July 8, 2014 1 Photo

  • wheat1.jpg Backlash has begun against gluten-free dieters

    The swelling ranks of Americans adopting gluten-free diets have given rise to another hot trend: people calling the whole thing a bunch of baloney.

    July 7, 2014 1 Photo

  • Screen Shot 2014-07-01 at 4.21.43 PM.png A messaging app that doesn't use words at all

    About 10,000 people have signed up for usernames for a chat app that isn't even out yet: Emoj.li. It's an instant messenger app that uses no words at all — not even "Yo" or "Hodor!" Instead, it employs only emoji icons.

    July 1, 2014 1 Photo

  • lawgrad.jpg Things looking up for law school grads

    This might sound weird, but here goes: Now might be a pretty good time to think about law school. For the sixth year running, the employment rate fell, as schools produced a record number of graduates for an industry without the room for them. There was, however, a nugget of good news buried in the data.

    June 25, 2014 1 Photo

  • breaking-up.jpg Thinking about breaking up? Flip a coin

    In their latest book, 'Think Like a Freak," Steven Levitt and Stephen Dubner suggest that, contrary to what many people have told you in life, you should quit. That is, when things get tough, you shouldn't always tough them out and stick with it. Instead, you should quit and do so sooner rather than later.

    June 25, 2014 1 Photo

  • The Internet has changed how we curse

    Relatively recent technologies — cable television, satellite radio, and social media — provide us with a not-too-unrealistic picture of how often people swear in public and what they say when they do.

    June 24, 2014

News
Sports

Opinion