• The multimedia section at www.eagletribune.com is a landing place for all of the site's video including breaking news, general news and sports updates. The section features audio slideshows, as well.
• Check out "ET TV" at www.eagletribune.com for an example of live coverage of local news events.
• A widget at www.heraldbulletin.com prompts visitors to check out The Herald Bulletin's YouTube channel, a repository of local news video.
• An embedded video player at www.valdostadailytimes.com hosts a selection of local news video.
• Regular multimedia features on your site attract readers, especially those interested in specialty topics such as movie reviews or high school sports. Check out the "TNT Movie Geeks" at www.normantranscript.com or "Burt Talks Sports" at www.eagletribune.com.

Reader-Submitted Content

• Photos: Ask readers to send photos to display in galleries and slideshows. Check out the "My Perspective" blog at www.mankatofreepress, "The Reader's Eye" at www.salemnews.com and the reader photo gallery at www.record-eagle.com.
• Coverage: Feel like you have too much to cover? Ask readers for help, especially in high-interest topics such as high school football. Check out Friday Night Central, the brainchild of Derek Price, editor of The Herald Banner in Greenville, Texas. The site uses reader submissions to cover teams in three states.
• Opinions: Your website is a powerful tool to mine reader opinions. The Mankato Free Press's site hosts an online forum and features letters to the editor in a special online section. Sites such as The Herald Bulletin online use the web service Helium to stir debate and survey readers in online polls.

Blogs

• Fitness, Fishing and Baseball: A copy editor chronicles his bicycle treks, two other journalists write about fishing, and an avid baseball fan follows the Twins. These are just three of the many blogs at www.mankatofreepress.com.
• Blogging Babes: Professionals, community activists, mothers, grandmothers and magazine editors are just a few of the titles of the East Mississippi women blogging at www.meridianstar.com. The Meridian Star's editor keeps a blog, as well.
• Community Voices: An at-home mom, political blogs and community activists are among the readers blogging at www.joplinglobe.com. In fact, their blogs outnumber those written by the staff.
• Witching Blog: Among the staff blogs maintained by The Salem News is - you guessed it - in-depth coverage of the Halloween celebration that consumes the city each fall. The newspaper also caters to the sports obsessed with high school and fantasy sports blogs.
• Keeping in Touch: Natives of Traverse City, Mich., who travel abroad or move from home contribute to the "Away from Home" blog at www.record-eagle.com. The site's other blogs cater to students, pet owners and cooks. In all the site is home to three-dozen blogs and almost 60 individual bloggers.

Aggregate

Your website is not just a source of breaking news and updates. It's the first stop for anyone who wants to learn about your community.

• Data: Post data, lists and other community information, especially on high-interest topics. For example, check out lists of public employee salaries posted at www.ottumwacourier.com.
• Links: Your website is an online guide to groups, businesses and institutions in your community. See the list of community sites at www.mankatofreepress.com and the directory of local sites at www.muskogeephoenix.com.

Electronic Updates

• Text Alerts: Readers of www.eagletribune.com select from a number of options to filter the text alerts they receive from the site.
• E-mail Alerts: You can also reach your readers through more traditional means - via e-mail. Readers of www.joplinglobe.com may choose from one of three regular alerts - for general news, business news and breaking news. Those who follow www.record-eagle.com may subscribe to a half-dozen electronic newsletters for breaking news, headlines, obituaries, arts and entertainment, and contests.